Last year we introduced eCommerce360 support for Premium users, which allows you to create various list segments based on the purchase activity of your subscribers.
However, that’s not all the eCommerce360 integration does.
A lesser known feature is that it also helps you track the sales performance of your MailChimp campaigns. This allows you to track individual visitors coming from your email campaigns. When a visitors coming from a MailChimp campaign purchases any product on your site using WooCommerce or Easy Digital Downloads, the revenue of that sale is accounted towards the email campaign so you can see exactly how much revenue it is generating.
The following video demonstrates how you can enable eCommerce link tracking on your site.
PS. The volume is a little low & my accent is strong. I’m working on improving that! 🙂